Photos steal your soul: identifying with a community and suspending disbelief

Ever read about cultures that believe taking a picture steals one's soul? Well, there might be a little truth to that, at least in the sense of using communities to increase identification with a community.


Whatever else you think about their brand, you've got to admit that Pedigree understands about building community. This was an excellent self-identification tool. http://www.picturemosaics.com/pedigree/

A few years ago, I commissioned a Joomla component that does something similar: http://jdonate.com

Consider adding similar techniques to your  microdonation program.